Even though Sony's big push is LCD, the flagship of the show was actually not a flat panel at all, but the 70" rear-projection SXRD model KDS-Z70XBR5. It's a freakin' amazing 40% slimmer than last year's, and though it weighs 200 lbs, you can imaging hanging it on, or very close to, your wall. Best of all, it costs $6,000, far less than flat panels that come close to its size.In addition to its sleekness, its floaty (or as Sony calls it "floating glass") style deserves props, the signature look featuring a glass bezel at the bottom with embedded green LEDs, first seen long ago on Sony's original plasma sets. The base, estimated to be priced around $600, contributes to the suggestion of flat-panelness with a base running up through the center.
Like the old model, the stereo speakers are still on the side, but you are forgiven if you can't see them. I couldn't even take a picture of the tiny pores on the right and left sides of the bezel that allow the sound through.
While the TV itself features many enhancements, the three most worthy of discussion are:
1. Motionflow 120Hz - By taking a source video of 60 frames per second, and interpolating frames between each one, the motion looks smoother and less dizzying during lots of motion or hardcore camera pans. (They did a side-by-side demo which was quite awesome.)
2. Photo Mode - Video is all about sharpness, but when a still image is displayed super sharp, it looks kinda weird. Photo Mode takes photos and smooths them out without losing the detail. It is also a feature found on many of the other models.
3. Live Color - Since most of the SXRD and LCD models can handle broader color gamuts than their source video, the video processors themselves enhance the color of source material. In a perfect world, source color would be as good as the capability of the TV, but until then, this is what works.
In case you were wondering, Sony is introducing a 60" version, the KDS-Z60XBR5, for $5,000, but seriously, why bother? 70 inches = big pimpin'.
Coming June 29.. the much anticipated Apple iPhone... do you want one? Loads of hoopla surrounding this one although is it really a big deal? I'm a bit skeptical about this mainly due to the high price tag.
Egads NEC, show some pride... a Hello Kitty LaVie? Say it ain't so! Your LaVie series of laptops were already totin' some serious Alice-the-housekeeper frump, and now this? What can we say, that puss dominates Japan like a pink, mouthless Godzilla... really, what could poor NEC do. Available now for ¥199,500 or about $1,645 with plenty of pasted-on Swarovski nuggets destined for the recessed folds at the pit of your man-bag. Sure, you'll buy it for your daughter but we know who'll use it... sissy.

If you've been holding out for a red version of the Zune to hit the market before you finally make the plunge, we're guessing the more reasonable metrics of "number of friends with a Zune" or "number of rational software features implemented by Microsoft" aren't really your cup of tea. That's cool, wholly rational actors are totally overrated. On June 10th you'll be able to nab a special edition Red Zune at Target or Amazon (who's laughing now, GameStop?), but just in case you need help holding out that long, Microsoft has unleashed some official press shots of the "watermelon red" player. Not a bad color choice in the slightest, but we were hoping for some aquamarine doubleshot to really make this guy pop. More pics after the break.